The One Rabbit Team

Jonathan Roberts

Director - Conversion

Professional Background

“Being a part of the One Rabbit team provides me an incredible privilege and opportunity to connect with and advise many business leaders throughout Australia. It is a exciting time to be providing strategic counsel to these leaders on how their organisations can better engage and connect with their online audience”

Jonathan co-founded DDG with Fred Thompson in 1995 and has 25+ years of experience in sales and marketing. DDG changed to the One Rabbit business model in August 2013. Jonathan has a deep understanding of the challenges many firms face with consultative and complex sales cycles. He advises senior executives on how best to position their firms and build sustainable quality lead generation systems.

He has given over 50 presentations at seminars and conferences for organisations including:

  • Pitcher Partners Critical Point Network
  • Adroit Insurance Group
  • Karingal
  • Geelong Chamber of Commerce
  • Committee for Geelong
  • Harwood Andrews Lawyers
  • Mainstreet
  • Geelong Otway Tourism
  • Winchester Australia

The team at One Rabbit are experts in digital lead generation and marketing for businesses with complex sales cycles. Through our expertise we provide our clients with an online presence that delivers targeted quality sales leads.

Services & Specialisations

Positioning | Branding | Online Marketing Strategy | Lead Generation | Marketing Automation

Articles Written by Jonathan

What would your life look like…

If you only worked with ideal clients that genuinely valued your expertise? We all invest our most valuable and non-renewable resource (time) in activities we’d rather not. Taking out the rubbish, picking up the dog’s droppings and weeding the garden are just some of mine. Spending time with tyre kickers, attending most networking events and…

What’s wrong with professional services Business Development (BD)?

The name for a start. It’s a catch-all phrase that includes topics like differentiation, business models, pricing strategies, positioning, account management, LinkedIn, sales pipelines, tender writing and events. Let’s get really clear, the goal most professional services firms are trying to achieve is how to produce sustainable and profitable revenue generation. So, I’ll assume you’re…

Why email marketing?

While the organic reach of Facebook and related social media has declined over the past few years, emails reach their destination, the user’s inbox, roughly 90% of the time. Compared to other marketing channels, email marketing is also low-cost and can offer a significant return on investment. However, email marketing is really just one small…

Effective lead generation strategy for lawyers

Having issues with effective lead generation? You are not alone! The internet, among other factors, has facilitated a massive shift in buying power away from the lawyer and into the hands of the buyer/consumer of legal services. This shift has given birth to the DEB the digitally empowered buyer. She does her own research and…

LinkedIn Tips for Lawyers

Why does a LinkedIn profile matter? Online personal brand For most lawyers, your LinkedIn profile will be your number one personal online brand and what comes up first in a Google search for your name. In a B2B expertise context, people work with people – not brands. Spend at least an hour or two writing…

The value of strong positioning: One Rabbit Touring NZ with Xero

“I would love for you guys to attend and perhaps run a workshop at each of our events to our 2,500 – 3,000 accounting partners. We are visiting 17 locations around NZ with a focus on Network Connections and Education. I follow your blog and emails, and I think your thought leadership is awesome and…

Insights for Marketers: APSMA Panel Discussion

Not sure what APSMA stands for? I’m sure most of you are well aware, but for those who aren’t it’s the Asia-Pacific Professional Services Marketing Association and if you’re working in a professional services firm they are an excellent resource. I attend a recent APSMA Victorian event entitled “What you wish you had known –…

Partner Change…. Evolution or Revolution?

No, I’m not talking about attending a Swingers Club, I’m talking about the challenge and opportunity within firms that have Partners joining or departing the firm. Partner Change within your firm can be an evolution or a revolution. The Senior Partners I meet and hear about typically: Have an enormous amount of knowledge and insight…

We (and others) Bang on about “positioning” but what does it really mean?

position noun 1. a place where someone or something is located or has been put. 2. a particular way in which someone or something is placed or arranged Where is your firm “positioned” and do you believe in it? I was watching Simon Sinek’s TED talk on “How great leaders inspire action” for the 5th or…

How events can be your best digital marketing activity.

Do you run events as part of your marketing and/or client acquisition strategy? We have been running events since 2009 and back then they were on the hot topic of social media. Initially we had 15-20 people attend a 2 hour session for $45 and by 2012 we’d have 70+ people attend all day events…

The NO BS Digital Marketing Guide to Attract New & Higher Value Clients to Your Firm

  • Lack Of Differentiation

    The #1 obstacle professional service firms face trying to market their firms.
  • Shake The Status Quo

    The enemy of all firms trying to extract new clients from an incumbent.
  • Attract & Convert The Unaware

    Win business from those who need you, don't know it and aren't even looking for you.
  • How To Build A Scalable Marketing Machine

    Dial up or down to regulate the inflow of new leads.
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