From the outside looking in most competing firms look basically the same.
Meaningful means differentiating beyond the cosmetics and fluff that allows the buyer to determine you are best positioned to solve their problem before they meet you.
This is not a brand or wordsmithing exercise, it’s deeper and more important than that.
The ability to put yourself in your client’s shoes and determine what it is they are actually buying is difficult when you have an internal brand-based perspective.
Most firms have an over-reliance on word of mouth and referrals putting lead collection and client selection in the hands of others.
The right clients can and should be filtered out and attracted to you directly by your own means.
We've curated an extensive library of thought-leading content delivered in our No Bullsh#t approach that outlines our perspective and philosophy for successfully marketing a professional service firm in the digital age.
If you're a fan of our content, then you might be wondering how you could apply what you've read to your firm.
Jim Thompson will facilitate a full or half-day workshop with the key decision-makers of your firm to brainstorm:
Whether you need help with a single issue or a full-scale marketing campaign that needs to be designed and implemented, we offer a full suite of marketing and business development services for firms in the professional services sector.
Yes you’ve heard it all before but online marketing is a different kettle of fish and the rate of change while exciting can be daunting. Before you worry about your new website or whether you should be on Twitter there are some fundamentals to get right. After working with and in the professional services industry…
There are many ways to dissect and segment the professional services market, but for me, there are 4 segments that sit above all of them. It starts with two segments, those who are ready to buy and those who are not ready to buy what you have to offer. We can then divide these two…
We’ve all heard the comment “No one ever got fired for hiring IBM” although perhaps some should have. I’ve heard many of you share your frustrations at losing a tender or project to a big firm because the client feels safer in doing so. You know the client would get a comparable, if not better…
The name for a start. It’s a catch-all phrase that includes topics like differentiation, business models, pricing strategies, positioning, account management, LinkedIn, sales pipelines, tender writing and events. Let’s get really clear, the goal most professional services firms are trying to achieve is how to produce sustainable and profitable revenue generation. So, I’ll assume you’re…