Professional services marketing that works

  • Advice
  • Strategy
  • Implementation
  • Acceleration

Does your firm face these challenges?

Differentiating from your competitors in a meaningful way

From the outside looking in most competing firms look basically the same.

Meaningful means differentiating beyond the cosmetics and fluff that allows the buyer to determine you are best positioned to solve their problem before they meet you.

Clearly articulating your value proposition

This is not a brand or wordsmithing exercise, it’s deeper and more important than that.

The ability to put yourself in your client’s shoes and determine what it is they are actually buying is difficult when you have an internal brand-based perspective.

Attracting and converting more of the right clients

Most firms have an over-reliance on word of mouth and referrals putting lead collection and client selection in the hands of others.

The right clients can and should be filtered out and attracted to you directly by your own means.

The One Rabbit Philosophy

Man Who Chases Many Rabbits Catches None

The One Rabbit Process

Identify a target audience with a problem
Position your offer around audience pain points
Capture your audience early in the buying cycle before your competitors
Engage and retain the audience with compelling messaging
Convert the engaged audience into a new business opportunity
Measure & adjust marketing activities to get the best results

What are you looking for?

I want to learn about the One Rabbit Philosophy

We've curated an extensive library of thought-leading content delivered in our No Bullsh#t approach that outlines our perspective and philosophy for successfully marketing a professional service firm in the digital age.

Read our content

I'd like to see how the One Rabbit Philosophy can be applied to my firm

If you're a fan of our content, then you might be wondering how you could apply what you've read to your firm.

Jim Thompson will facilitate a full or half-day workshop with the key decision-makers of your firm to brainstorm:

  • A viable and differentiated market position;
  • Who your target audience is and how to target them; and
  • What your online presence and marketing model might look like.
Enquire about a workshop

I'm looking for a marketing agency to work with my firm

Whether you need help with a single issue or a full-scale marketing campaign that needs to be designed and implemented, we offer a full suite of marketing and business development services for firms in the professional services sector.

Explore our services

From the Blog

10 big mistakes professional service firms make with their online marketing

10 big mistakes professional service firms make with their online marketing

Yes you’ve heard it all before but online marketing is a different kettle of fish and the rate of change while exciting can be daunting. Before you worry about your new website or whether you should be on Twitter there are some fundamentals to get right. After working with and in the professional services industry…

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Four professional service market segments you need to be ‘aware’ of…

Four professional service market segments you need to be ‘aware’ of…

There are many ways to dissect and segment the professional services market, but for me, there are 4 segments that sit above all of them. It starts with two segments, those who are ready to buy and those who are not ready to buy what you have to offer. We can then divide these two…

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How to help a client feel safe about hiring you and not a Big 4

How to help a client feel safe about hiring you and not a Big 4

We’ve all heard the comment “No one ever got fired for hiring IBM” although perhaps some should have. I’ve heard many of you share your frustrations at losing a tender or project to a big firm because the client feels safer in doing so. You know the client would get a comparable, if not better…

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What’s wrong with professional services Business Development (BD)?

What’s wrong with professional services Business Development (BD)?

The name for a start. It’s a catch-all phrase that includes topics like differentiation, business models, pricing strategies, positioning, account management, LinkedIn, sales pipelines, tender writing and events. Let’s get really clear, the goal most professional services firms are trying to achieve is how to produce sustainable and profitable revenue generation. So, I’ll assume you’re…

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