10 big mistakes professional service firms make with their online marketing
By Jim Thompson
Yes you’ve heard it all before but online marketing is a different kettle of fish and the rate of change while exciting can be daunting.
Before you worry about your new website or whether you should be on Twitter there are some fundamentals to get right.
After working with and in the professional services industry for nearly 20 years I have identified some common patterns between firms that I would like to share with you.
Here I have compiled a list of the top 10 mistakes I see firms make from an online marketing perspective
Click here for downloadable version (PDF 107kb, Opens in New Window)
You looked great… but then I got to know you.
A professional services firm should have a website and online presence that delivers targeted quality business leads. If it doesn’t, then what is it there for? Good looks? Or do you just have one because everyone else does? Good looks alone will not generate new leads, sure its better to look good than bad but…