Conceptually there are 3 streams that most of our engagements follow, although often firms will follow multiple streams in parallel or choose parts from each. This would usually be driven by differing short and long term priorities.
Conceptually there are 3 streams that most of our engagements follow, although often firms will follow multiple streams in parallel or choose parts from each. This would usually be driven by differing short and long term priorities.
The 3 streams are outlined below, but we recognise that most firms while having a broad set of objectives, will be unclear which pathway is the best option. As part of any prospective engagement we offer a Situation Analysis. This is a no charge consultation that maps out your current situation, explores at a high level the opportunities available to your firm and a roadmap of the options and activities to undertake.
Learn More
Working alongside your leadership team, we help identify an area of expertise within your firm that can be crafted into a compelling market position to create a strategic and highly marketable advantage for your firm.
This position can involve a strategy to reposition your whole firm, positioning via a sub-brand or positioning a line of business to a target audience.
Building on this position, we help you articulate this to the target audience, formulate a perspective and build out a content marketing platform to attract, nurture and convert into new high value business.
Learn More
Design, execute and measure tactical marketing campaigns.
These can be a one-off campaign to promote a specific offer or initiative, or part of a broader holistic series of campaigns designed to raise brand awareness, strategic growth, new business acquisition and client retention.
Learn More
Access our full suite of website, design, marketing and web development services to bring your entire online presence, brand and marketing collateral to the visual and functional level it needs to be.
Learn More
We act as your very own marketing department for around the same cost as your own employee but with 10 times the output and breadth of expertise.
If that’s not advantage enough then consider the following;
Following initial discussions, the Situation Analysis is how we start all engagements.
The Situation Analysis workshop, that typically runs for 2-3 hours, commences with an educational session about our view of the world from a professional services marketing perspective. We’ll also discuss in broad terms projects we’ve undertaken with firms similar to yours.
We will then dig into the following:
On completion, we will provide you with a high-level 3-4-page Situation Analysis (we all love brevity) that aligns the marketing direction and outlines the short and long-term steps you need to take to ensure your firm is well positioned and differentiated for new business in the digital age.
The only provisos for this workshop are:
If you’d like more information or would like to undertake a Situation Analysis Workshop please complete the form and I’ll be in contact shortly.
Cheers,
Jonathan Roberts
Director | Engagement
M 0417117185
Download Your 
