Marketing Department for Professional Service Firms

All firms need to market but their ability to do so effectively is often limited due to resourcing including financial, time and expertise. This is why we’ve created the outsourced marketing services model that gives you access to One Rabbit’s expertise across all areas of marketing: strategic, tactical and build.
outsourced marketing services for professional service firms

 

Small firms can’t justify a full-time marketing manager and even mid-tiers with a marketer struggle to execute effectively due to;

  • The range of skills required being too much for one person
  • Inward looking perspective
  • The need to still engage external subject matter experts on top of the marketer
  • Tactical rather than strategic execution
  • A bias toward branding over new business generation
  • Their standing in the firm

Under this outsourcing model, you get Director to Director level access and management

We act as your very own marketing department for around the same cost as your own employee but with 10 times the output and breadth of expertise.

If that’s not advantage enough then consider the following;

  • We are not one person – we don’t get sick or go on leave
  • Our work doesn’t expand to fill the time available
  • No need to engage other firms – i.e. designers, copywriters, photographers etc – we can do it all
  • We can be moved on anytime if it’s not working
  • We will tell you what you need to hear not what you want to hear
  • We will give you clear understandable monthly reporting on all activities and RESULTS

Where to Start? The Situation Analysis

Following initial discussions, the Situation Analysis is how we start all engagements.

The Situation Analysis workshop, that typically runs for 2-3 hours, commences with an educational session about our view of the world from a professional services marketing perspective. We’ll also discuss in broad terms projects we’ve undertaken with firms similar to yours.

We will then dig into the following:

  • Your internal readiness and gaps in your digital presence and capabilities
  • Your current marketing activity and its effectiveness
  • Your potential market position and target audiences
  • The ability to target and reach your target audience via digital means
  • The practicality of outsourcing your marketing
  • High-level ROI calculations for lead generation in identified markets

On completion, we will provide you with a high-level 3-4-page Situation Analysis (we all love brevity) that aligns the marketing direction and outlines the short and long-term steps you need to take to ensure your firm is well positioned and differentiated for new business in the digital age.

The only provisos for this workshop are:

If you’d like more information or would like to undertake a Situation Analysis Workshop please complete the form and I’ll be in contact shortly.

Cheers,

Jonathan Roberts
Director | Engagement
M  0417117185

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