Insights and Resources

A range of downloadable guides and blog articles designed to help you on your professional services marketing journey.

Resources

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A No Bullsh#t guide to Marketing Professional Services in a B2B Environment

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Beyond Google: The no bullsh#t guide to digital lead generation

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The NO BULLSH#T guide to professional services websites

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The NO BULLSH#T guide to BRANDING a professional service firm

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Insights

Bring your customer facing channels and brand up to the required standard both visually and functionally.

Why on earth do you have Latest News on your website?

Why on earth do you have Latest News on your website?

Answer me this question – when was the last time you visited another professional service firm’s website to see if there was any new news of interest to you there? Yes, I thought so – never. I probably don’t need to write anymore but for the sake of the exercise let’s have a look at…

I don’t know how many visits my website gets and why I don’t care… yawn

I don’t know how many visits my website gets and why I don’t care… yawn

Yes I own a digital marketing agency and I couldn’t tell you how many website visits I get a month or a year – you might think that’s crazy but the truth is I don’t care. Well that’s not entirely true, if it was zero I’d be worried but if it was just 1 or…

Your website’s ability to attract new business bears no relation to how much you spend on it

Your website’s ability to attract new business bears no relation to how much you spend on it

I hope you haven’t already learnt this the hard way. Yes, there is a minimum amount you need to spend to get a quality website in terms of design, functionality and security but its ability to attract new business has no correlation to how much you pay for it. Unfortunately, the number one outcome for…

What does a half baked LinkedIn profile say about you as a professional?

What does a half baked LinkedIn profile say about you as a professional?

Do I really need to answer that question for you, I imagine deep down you already know the answer? Maybe you don’t really care, its only perception and your LinkedIn profile is not you, people will discover the real you when they meet you. How many opportunities to work with people have you lost because…

Australia’s best law firms … dissected – a desktop review

‘Best Lawyers’- the oldest and most respected review guide to the legal profession worldwide have released Australia’s best law firms for 2016. The review is based on peer evaluations. You can read the Financial Review article and check the results here if you haven’t already. Congratulations to those who made the list, although I’m not…

What does a half baked LinkedIn profile say about you as a professional?

Do I really need to answer that question for you, I imagine deep down you already know the answer? Maybe you don’t really care, its only perception and your LinkedIn profile is not you, people will discover the real you when they meet you. How many opportunities to work with people have you lost because…

What makes a good law firm website?
Who would follow a law firm on Facebook?
Insights for Marketers: APSMA Panel Discussion
Who really gives a stuff about design anyway?
Is the creative agency your working with the right fit for your firm?
Why I chose to work with professional service firms
Why being irrelevant today is more relevant than its ever been
It’s what’s underneath that counts…
Remember the good old days when life wasn’t digital?
How balls can help you remove the internal political bunfight over your website
How to create a stronger brand without working on it
WARNING: the graphic content in this video may be disturbing to some Marketers.
6 Tips for Social Media for Professional Service Firms
Attention all Engineering firms … only 1% of you have got your online sh#t together – a desktop review
I’m really sorry but 98% of you are talking the same old crap – a desktop review.
The best website is a non-branded website.
You’re in the trust industry but I don’t trust your website
I care more about your creative than you do and here’s the proof
I really don’t care what you think about your creative and neither should you.
Why creative agencies will always work for free
A desktop review of 100 Australian professional service firms websites – check out the results.
Don’t design a website to look better than your competitors
Same Same But Different… a message from Bali to all Professional Service Firms
What’s more important to a prospective client – your office or your website?
How much should you invest in your online presence?
Your website is only built for 1% of your potential clients – if you need a light bulb moment….
Sorry, but I think your website is too busy!
Customer service – someone’s lying

The NO BS Digital Marketing Guide to
Attract New & Higher Value Clients to Your Firm

  • Lack Of Differentiation

    The #1 obstacle professional service firms face trying to market their firms.
  • Shake The Status Quo

    The enemy of all firms trying to extract new clients from an incumbent.
  • Attract & Convert The Unaware

    Win business from those who need you, don't know it and aren't even looking for you.
  • How To Build A Scalable Marketing Machine

    Dial up or down to regulate the inflow of new leads.
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Free Copy Now

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