Insights and Resources

A range of downloadable guides and blog articles designed to help you on your professional services marketing journey.

Resources

Insights

  • Articles and insights on the importance of finding and clearly articulating a differentiated market position
  • Articles and insights on marketing campaigns and activities that raise the profile of your firm and attract the best clients and talent
  • Bring your customer facing channels and brand up to the required standard both visually and functionally.
The problem with law firm websites

The problem with law firm websites

Most law firm websites meet what I call the market hygiene level – that is, they are acceptable, look and sound presentable, don’t offend anyone and give a basic overview of the law firm and what it does. And therein lies the problem – they only MEET the hygiene level. They don’t provide a reason…

By Jim Thompson
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Why on earth do you have Latest News on your website?

Why on earth do you have Latest News on your website?

Answer me this question – when was the last time you visited another professional service firm’s website to see if there was any new news of interest to you there? Yes, I thought so – never. I probably don’t need to write anymore but for the sake of the exercise let’s have a look at…

By Jim Thompson
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I don’t know how many visits my website gets and why I don’t care… yawn

I don’t know how many visits my website gets and why I don’t care… yawn

Yes I own a digital marketing agency and I couldn’t tell you how many website visits I get a month or a year – you might think that’s crazy but the truth is I don’t care. Well that’s not entirely true, if it was zero I’d be worried but if it was just 1 or…

By Jim Thompson
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Your website’s ability to attract new business bears no relation to how much you spend on it

Your website’s ability to attract new business bears no relation to how much you spend on it

I hope you haven’t already learnt this the hard way. Yes, there is a minimum amount you need to spend to get a quality website in terms of design, functionality and security but its ability to attract new business has no correlation to how much you pay for it. Unfortunately, the number one outcome for…

By Jim Thompson
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What does a half baked LinkedIn profile say about you as a professional?

What does a half baked LinkedIn profile say about you as a professional?

Do I really need to answer that question for you, I imagine deep down you already know the answer? Maybe you don’t really care, its only perception and your LinkedIn profile is not you, people will discover the real you when they meet you. How many opportunities to work with people have you lost because…

By Jim Thompson
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Hey, you – it’s time to come out

Hey, you – it’s time to come out

It might be the most liberating thing you ever do. Yes, come out from behind that logo, put yourself out there and I don’t just mean having a LinkedIn profile or a website bio. I mean put yourself out there; Write an article Even better write an opinion piece Get something off your chest by…

By Jim Thompson
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Australia’s best law firms … dissected – a desktop review

‘Best Lawyers’- the oldest and most respected review guide to the legal profession worldwide have released Australia’s best law firms for 2016. The review is based on peer evaluations. You can read the Financial Review article and check the results here if you haven’t already. Congratulations to those who made the list, although I’m not…

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What does a half baked LinkedIn profile say about you as a professional?

Do I really need to answer that question for you, I imagine deep down you already know the answer? Maybe you don’t really care, its only perception and your LinkedIn profile is not you, people will discover the real you when they meet you. How many opportunities to work with people have you lost because…

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The NO BS Digital Marketing Guide to Attract New & Higher Value Clients to Your Firm

  • Lack Of Differentiation

    The #1 obstacle professional service firms face trying to market their firms.
  • Shake The Status Quo

    The enemy of all firms trying to extract new clients from an incumbent.
  • Attract & Convert The Unaware

    Win business from those who need you, don't know it and aren't even looking for you.
  • How To Build A Scalable Marketing Machine

    Dial up or down to regulate the inflow of new leads.
Download Your Free Copy Now

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