As a professional you either sell services or expertise – one is a commodity the other is value.
If you’re just the same as everyone else then you’re only value is that you’re the same as everyone else.
The continual market push to the commoditisation of knowledge is the greatest challenge facing knowledge workers of today in a world that is on a never-ending push towards commoditisation.
Without the ability to differentiate yourself from competitors with a voice, a platform, an opinion and a perspective you’re just the same as everyone else.
I help firms, their staff and individuals find and articulate their value proposition to the market in order to attract a dedicated following and high value lifetime clients.
“If you want to make everyone happy – don’t be a leader – sell ice cream” – Steve Jobs
Services & Specialisations
- Online Strategy
- Lead Generation & Nurturing
- Content Marketing
- Information Architecture
- Social Media
- Website Development
- Profit Maximisation