The One Rabbit Team

Fred Thompson

Director - Brand

Professional Background

Prior to forming One Rabbit and 1RC, Fred co-founded DDG (A Branding Agency) back in 1995 and has over 20 years experience in the industry.

Fred has deep understanding of the challenges that many professional service firms face with their position and brand in the digital age.

Over the years Fred has undergone his own extensive creative research on hundreds of firms across the country and has partnered with many of them to overcome these challenges, helping them become leading firms in their space.

Fred has directed the development of One Rabbit through continued evolution of creative services both within the offline world through to strategic brand development, online web and electronic media.

Fred leads the creative design team, overseeing all projects and ensuring One Rabbit continues to maintain its reputation in excellence and as an innovator in visual design and communication for professional service firms.

Fred is also a talented artist and a Director of Moodscreen. You can view some of his work here.

Services & Specialisations

  • Positioning
  • Branding
  • Lead Generation
  • Marketing Automation
  • Online Presence
  • Website Development
  • Content Marketing

Articles Written by Fred

Australia’s best law firms … dissected – a desktop review

‘Best Lawyers’- the oldest and most respected review guide to the legal profession worldwide have released Australia’s best law firms for 2016. The review is based on peer evaluations. You can read the Financial Review article and check the results here if you haven’t already. Congratulations to those who made the list, although I’m not…

Why professional service firms should never stop marketing

It doesn’t matter how busy you are; you should never stop marketing. I’m not saying this because I run a marketing business, I’m saying it as I regularly see firms not making the most of their potential. We all view marketing as an activity to generate more revenue, right? That doesn’t mean you stop when…

Who really gives a stuff about design anyway?

I give a stuff. You give a stuff. But what about the prospect looking for a new firm to work with, do they really give a stuff? As a creative (in my previous world) all I’ve ever wanted to do was to make things look great, whether it was designing a new logo, a website,…

Is the creative agency your working with the right fit for your firm?

As we all know, design, in the majority of cases comes down to personal opinion. If you accept that premise then how do you really know if the creative team you are working are the best fit for you? There’s probably a number of reasons why you chose to work with them in the first…

Why I chose to work with professional service firms

To be totally honest it was a bit of a ‘no brainer’. I’ve been working in this sector my whole career as creative director at a large regional agency and then creating my own business 21 years ago, however that wasn’t the overarching reason. From my deep experience built on more years than I like…

A New Year’s resolution you should be making

Most of us make a personal New Year’s resolutions. Maybe you’ve decided to drink less and exercise more like me. (Well I will try to anyway!) If you have made a personal resolution then why not create a business one too. It’s not too late. The New Year is an ideal time to make a…

Why being irrelevant today is more relevant than its ever been

The majority of professional service firms still market to audiences who are irrelevant to them and will never buy from them. Doesn’t make a lot of sense does it. Why is this still happening? Here are just a few of the reasons: Thinking the more people they get in front of, the more likely they…

Are you really any different than your competitors?

The Differentiation Test. Take our 15 point test to see how you score when compared to your competitors. If you are using one or more of the following statements to position yourself away from your competitors then please tick the appropriate boxes. Tick as many as you like and Good luck!

Remember the good old days when life wasn’t digital?

Remember Kodak? Remember Polaroid? Remember Borders? Remember Blockbuster? Remember Barnes and Noble? I’m sure you do remember these well known brands as they were hugely successful before the world became digital. These are just a handful of hundreds of retailers who chose to ignore the online wave, hoping that it would just go away. Kodak,…

How to create a stronger brand without working on it

I don’t really like using the word brand these days, I would rather talk positioning; however I know it’s something professional services firms seem to be highly focussed on, in particular marketers.  So let’s talk brand momentarily. For a partner in a professional services firm you might be asking yourself, if you could create a…

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