What would your life look like…
If you only worked with ideal clients that genuinely valued your expertise?
We all invest our most valuable and non-renewable resource (time) in activities we’d rather not.
Taking out the rubbish, picking up the dog’s droppings and weeding the garden are just some of mine.
Spending time with tyre kickers, attending most networking events and ‘pitching’ for work is also not enjoyable and has little ROI.
Now imagine looking forward to firing up your laptop and seeing a list of CEO’s (for instance) to communicate with that day.
It might be via a quick phone call or just a simple email however, they’ll appreciate you making contact with them and you’ll feel confident you’ve invested quality time in growing your practice.
These CEO’s all have issues within their firms that you can advise on and provide solutions.
You’ll happily give a taste of your expertise before they engage you.
You’ve exchanged some of your IP for permission to market to them, and that marketing takes the form of educational content, no selling here!
Overtime you are building an ideal community of potential clients that, if you’ve educated them well enough, will come to you when they have a need or, you’ve created a need in their mind.
If you’d like to learn what my life looks like; not wasting time with ‘tyre kickers’, not attending endless networking events or ‘pitching’ for work please feel free to contact me directly.
I’ll show you in detail my BD process and how it might work for you.
Need Some Help?
Sometimes a 20-minute discussion might answer your immediate questions or needs.
Other times we might need to meet with the senior partners for a 2 or 3 hour discussion with topics including but not limited to strategy, growth, succession, desired outcomes and what a successful engagement looks like for you.
Please feel free to fill out the following form and let’s discuss if and how One Rabbit can assist.
Not another COVID-19 article. My first take on marketing professional services in the current climate
By Jim Thompson
A lot of marketers and advisors jumped out early advising people what to do in light of the current crisis. I must admit I was tempted to do the same but thought I’d sit back, watch what happened and gather my thoughts before writing anything on the subject. One thing is certain though and that…