Why promoting awards you have won actually puts me off as a buyer
By Jim Thompson
I don’t know about you but that’s how I feel particularly if they are peer/industry judged.
I’m honestly happy for you that you entered and won but it makes no difference to me as a buyer, in fact, it turns me off.
I think the image above says it all but there are a number of reasons;
- It’s self-indulgent
- It reminds me of the Oscars
- It proves nothing to me of your client facing skills
- I’m sceptical of all award judging
- I don’t believe that a great business needs to seek an award to prove it
- It feels like a “try hard” marketing exercise
- I think your time would be better spent doing something insightful or different
Is it just me that feels this way, I’d be interested in your feedback?
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