How to market a law firm
By Jim Thompson
I spend a lot of time talking about what’s wrong with the state of professional services firms marketing and thought to myself is there a better way to get the message across?
The fundamental issues I continually raise are;
- Lack of differentiation
- Service attributes ahead of expertise
- Over emphasis on brand and wordsmithing
- Firm first, client 2nd
- Chest beating
- Lack of insightful content
- Trying to appeal to anyone and everyone
As a prelude to my guide on How to Market a Law Firm I decided to build a website that demonstrates (in what some may find a confronting way) how not to do it.
It’s a fictitious law firm but the same can apply to any professional services firm.
Have a look, it may make you laugh, squirm or cry.
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What makes a good law firm website?
By Jim Thompson
What makes a good law firm website? Good question and the answer starts with a few simple but often difficult questions. What do you actually want it to do? Is your law firm website primarily there to attract and convert “cold” new clients or is it there to act as a capability statement for “warm”…