Insights and Resources

How NOT to market a professional services firm

I spend a lot of time talking about what’s wrong with the state of professional services firms marketing and thought to myself is there a better way to get the message across?

The fundamental issues I continually raise are;

  • Lack of differentiation
  • Service attributes ahead of expertise
  • Over emphasis on brand and wordsmithing
  • Firm first, client 2nd
  • Chest beating
  • Lack of insightful content
  • Trying to appeal to anyone and everyone

As a prelude to my guide on How to Market a Law Firm I decided to build a website that demonstrates (in what some may find a confronting way) how not to do it.

It’s a fictitious law firm but the same can apply to any professional services firm.

Have a look, it may make you laugh, squirm or cry.



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  • Lack Of Differentiation

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