How NOT to market a professional services firm
I spend a lot of time talking about what’s wrong with the state of professional services firms marketing and thought to myself is there a better way to get the message across?
The fundamental issues I continually raise are;
- Lack of differentiation
- Service attributes ahead of expertise
- Over emphasis on brand and wordsmithing
- Firm first, client 2nd
- Chest beating
- Lack of insightful content
- Trying to appeal to anyone and everyone
As a prelude to my guide on How to Market a Law Firm I decided to build a website that demonstrates (in what some may find a confronting way) how not to do it.
It’s a fictitious law firm but the same can apply to any professional services firm.
Have a look, it may make you laugh, squirm or cry.