The monster known as DEB – Chapter 4 – The No BS Series
Welcome to chapter 4 of the No BS Series, in the last chapter we knocked you off your feet with a big reveal and now its time to introduce our friend DEB.
So what is the greatest impact the internet has had on business?
It has completely destroyed some business models and created many more, but in my humble opinion, its most far-reaching impact is that it has given birth to this monster.
DEB – The digitally empowered buyer.
Take a minute to meet DEB and understand who are you dealing with.
Key takeaways from this chapter
- You are DEB, we are all DEB’s
- You’re too smart to be swayed by your own marketing messages so why do you expect someone else to be?
- You have no power in the buying cycle DEB has it all and the only way to get power it is to make DEB think (real or perceived) that she can’t get what you’ve got from anyone else.
- How you deal with DEB is what matters not what your website looks like or what your brand messages say.
In the next chapter we introduce the 3 keys to successful lead generating digital marketing…