Insights and Resources

Are you really any different than your competitors?

The Differentiation Test.

Take our 15 point test to see how you score when compared to your competitors.

If you are using one or more of the following statements to position yourself away from your competitors then please tick the appropriate boxes.

Tick as many as you like and Good luck!

You ticked box(es)!

98% of firms claim that one or more of these factors makes them different, meaning the more boxes you ticked the less different you are.

Don’t be disheartened if you ticked many we still believe you, but the problem is we believe everyone else too.

The less you ticked the more likely it is that you have a differentiated position.

Claims like these are very difficult to substantiate before you are actually working with someone, and let’s face it at the end of the day they are pretty much all just entry qualifications for any professional firm.

What should differentiate you is your expertise or specialist knowledge - if you think you might want some help with your positioning and / or how to communicate it please give us a call.


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  • Lack Of Differentiation

    The #1 obstacle professional service firms face trying to market their firms.
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