WARNING: the graphic content in this video may be disturbing to some Marketers.
As a modern progressive marketer in a digital age your number one priority should be the generation of new business.
If it’s not and you don’t think it should be then chances are you’re still living in the old world and if it’s not part of your job description then your employer is also living in the same place.
A sure sign of working in the old world is engaging with a creative / web development agency that is spending your money on shiny objects that make you and your firm look and feel good and tangibly not much else.
We created the following slightly tongue in cheek video to help articulate the difference.
I hope you enjoy it, although viewer discretion is advised.
So which Mary are you?
The one working with the ‘entertainment’ industry helping everyone in your firm feel good or the progressive one working with the ‘new business’ industry generating new business and leading your your firm into the future?