Meet DEB – The digitally empowered buyer
By Jim Thompson
What is the greatest impact the internet has had on business?
It has completely destroyed some business models and created many more but in my humble opinion its most far reaching impact is that it has given birth to this monster.
DEB – The digitally empowered buyer.
Take a minute to meet DEB and understand who are you dealing with.
If we accept that our buyer has completely changed then we can’t keep marketing to her the same way we always have.
The message is clear – we either change the way we deal with DEB or we suffer the consequences.
If you want to learn how to deal with DEB download your free guide below.
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6 Tips for Social Media for Professional Service Firms
By Mel Stewart
It’s a challenge that many marketers in professional service firms face. You have been charged with the responsibility of managing the company’s social media channels – because “you know you need to be there” – but then what? It gets hard. Developing content, staying relevant, building your audience, responding to engagement, keeping abreast of…