Ever thought you’re flushing marketing dollars down the toilet?
Rebrands, SEO, new websites, social media, magazine ads, billboards, brochures, golf days, entertainment, sponsorship’s etc etc etc……….
How much have you spent on this stuff over the years?
Did any of it work and if so can you prove it with real data?
… or put another way which is just as worrying…
Can anyone say it didn’t work?
In the digital age no one should be running in the dark and doing stuff just because you know you have to do something.
Neither should you undertake traditional marketing tactics just because everyone else is or because that’s what you’ve always done.
I often think we consciously or subconsciously take the “safe” approach to marketing because no one can say it didn’t work or because everyone else is doing it so it must be right, right?
Why? Because if you haven’t noticed buyer behaviour has changed dramatically over the past 5 years.
If you don’t believe me just think about your own buying habits – when was the last time you spent over $100 without researching it online first?
When was the last time you went to the doctor without pre-diagnosing your own ailments and when was the last time you listened to and acted on a sales pitch?
Do you really care about anyone else’s brand and lame “me too” messaging…of course not, you’re a digitally empowered buyer too smart for that and so are your clients.
So why would you spend more good money on the past when you’re living in the future?
Never again should you have to take a leap of faith or undertake any non-measurable lead generating marketing activities and if your marketing doesn’t generate new business then why do it?
There is a better way, the future is already here – take 2 minutes to watch this video and stop flushing money down the toilet.