Leveraging digital to increase your referral network
We all know that a lot of new business in the professional services sector comes by way of referral right?
Right and for many firms and services that’s not going to change anytime soon, but what is and will continue to change is the way we attract and keep our referrers.
It would be a fool to think that digital will not impact this area of our lives as well.
The good news is that digital marketing can be just as effective for attracting referrers as it can direct clients.
At the end of the day “good” referrers want the same thing the referred client wants – the best possible outcome. No one wins if it’s the opposite even if your referrer has earned a nice referral fee.
Also you want “good” referrals not more low value, high maintenance clients.
So how do you use digital to attract more quality referrals?
Exactly the same way we espouse you attract more quality direct clients – by targeting and attracting them with strong positioning and high quality content marketing designed to nurture, educate and convert.
As in direct client acquisition the ability to target the “unaware” referral market is a huge opportunity particularly when most of your competitors are asleep at the wheel or at yet another networking event making small talk and handing out business cards.
If you haven’t done so already learn more by downloading the No BS Guide to Digital Marketing below and simply replace the word “client” with “referrer”.