Don’t you dare rip me off
By Jim Thompson
Hey if you want my email address so you can put me in your sales funnel then that’s fine I don’t mind, I know how the world works, but just make sure you give me something of equal value in return.
My email address and more importantly my time is worth a lot to me so please respect that, it’s not too much to ask is it?
So what do I regard as valuable enough?
- Don’t give me something I can easily Google and find somewhere else for free
- You feel that it’s almost too valuable to give it away
- You fear I might not need you based on what you’ve given me
- Your fear a competitor might see it
Hey I told you I wasn’t cheap and if you do rip me off then you’ll never see me again but look after me and I’ll respect you forever and who knows one day I might even buy something from you.
Thanking you in advance
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62% of firms are planning to increase their referrals in 2015 – Are you rowing a boat to the moon?
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Yes that’s right 62% of firms are planning to increase their referrals in 2015. Problem is not everyone can do so because there are only a finite number of them out there so for you to win unfortunately someone else has to lose right? So what are you going to do differently to everyone else…