Insights and Resources

Why I think your competitors are better than you are

Why I think your competitors are better than you are

By Jim Thompson

Because their websites told me they were.

They told me that they;

  • Provide great customer service and are client focused
  • Value and listen to their clients
  • Are innovative and proactive
  • Deliver solutions that will give me positive outcomes
  • Have a proven process
  • Have years of experience
  • Have a great culture and support the community
  • Agree on pricing before we start working

And on top of that their website looked really nice.

Wait, hang on a minute isn’t that what you told me too?

The digitally empowered buyer is smarter than your brand messages give them credit for.

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