Insights and Resources

How to dramatically increase your conversion rates in under 3 minutes

By Fred Thompson

Video for lead generation and digital marketing

Yep the world sure loves video.

Let me first hit you with some compelling statistics to prove it.


Take out all the guess work

A well constructed, inspiring and possibly humorous video will take all the guess work out of explaining the service you offer. People will much rather hear something explained to them than having to read about it, therefore helping you engage better with your targeted audience and help a prospect chose you over your competitors.

Forget about adding bright colours, flashy animation and lots of photos and all the other bells and whistles on offer to your website and create a video that has all those creative elements, leaving your website to do what it should be doing…generating leads.

It won’t take long

There is no rule on how long a video should run for but anything under 2 minutes probably won’t tell your story and anything over 5 minutes will probably lose the viewer. I suggest to keep it around the 3 minute mark or slightly less to best capture someone’s full attention.

And remember, it’s cost effective and will play an important role in your lead generation campaign.

Below is a recent video we created for client.

Imagine explaining this in words. I’m sure you will agree it has far more impact telling the story in this format.

So if you want to successfully explain what you do, extend you digital footprint, empower your brand and generate more leads then let’s get to work.

References: Wharton Research Centre, Video Rascal, Adjust Your Set, Search Engine People

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