20 reasons to NOT get serious about digital lead generation
By Jim Thompson
I’ll let you in on an important secret – most of your peers and competitors are asleep at the wheel!
Yep in terms of digital lead generation Australian professional services firms are years behind other countries.
Why? – I can only put it down to complacency driven by our relative immunity to the GFC – we haven’t had to fight as hard for our work.
How long do you think that’s going to last in a rapidly changing digital and economic environment?
Essentially you can go one of 2 ways
1. Wait and see what happens and then deal with it when you’re forced to like the retail sector did
2. Get ahead of your peers and competitors while they wait and see
If you’re not sure or think you don’t want or need to please download your free ebook that provides you with 20 Reasons to not do digital marketing
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10 quick reasons why SEO has hair on it
By Jim Thompson
Optimising your website for search engines is a given but spending money on an ongoing basis with an SEO “Practitioner” when you’re a professional services firm in the business of selling knowledge and expertise to other businesses has hair on it. Here’s 10 good reasons why… Google is continually trying to nullify “manufactured” SEO rankings…