What does a half baked LinkedIn profile say about you as a professional?
By Jim Thompson
Do I really need to answer that question for you, I imagine deep down you already know the answer?
Maybe you don’t really care, its only perception and your LinkedIn profile is not you, people will discover the real you when they meet you.
How many opportunities to work with people have you lost because of your “half baked” profile – you don’t know but what you don’t know can’t hurt you right?
Don’t forget that if someone who has never met you, Google’s you, your LinkedIn profile will most likely be their all important first impression of you.
I could rattle off a dozen more points but perhaps this illustrates it best – put aside the industry I work in but which Jim would you be more inclined to call or want to help you with your next project, the one on the left, the middle or the right?
Surely you can find an hour in your day to get it right and make a few connections.
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10 big mistakes professional service firms make with their online marketing
By Jim Thompson
Yes you’ve heard it all before but online marketing is a different kettle of fish and the rate of change while exciting can be daunting. Before you worry about your new website or whether you should be on Twitter there are some fundamentals to get right. After working with and in the professional services industry…