One Rabbit

Digital marketing insights & tactics for professional services firms.

10 big mistakes professional service firms make with their online marketing

By Jim on 26/09/2013 in Branding, Content Marketing, Design, Differentiation, Lead Generation, Positioning, Strategy

Yes you’ve heard it all before but online marketing is a different kettle of fish and the rate of change while exciting can be daunting.

Before you worry about your new website or whether you should be on Twitter there are some fundamentals to get right.

After working with and in the professional services industry for nearly 20 years I have identified some common patterns between firms that I would like to share with you.

Here I have compiled a list of the top 10 mistakes I see firms make from an online marketing perspective

10-Big-Mistakes-info-C2_2

Click here for downloadable version (PDF 107kb, Opens in New Window)

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Comments

  • vinodh

    nice

  • friendlysavage

    Thanks Jim, I got a lot out of this post. Cheers

  • Bill

    Great post very insightful and informative. There are some very precise points that can only have come from a seasoned professional services professional.

    • Hi Bill – yes thanks for that – written a couple of years ago now but just as relevant today.

  • Ibiz Technology

    Good Post.Very Much Intersting

  • Daniel

    Precise and to the Point, reflects the efforts and the expertise of long years to know about them.

    • Jim Thompson

      Thanks Daniel – appreciate the feedback

    • Thanks Daniel – ! appreciate the feedback.

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