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10 big mistakes professional service firms make with their online marketing

By Jim Thompson

Yes you’ve heard it all before but online marketing is a different kettle of fish and the rate of change while exciting can be daunting.

Before you worry about your new website or whether you should be on Twitter there are some fundamentals to get right.

After working with and in the professional services industry for nearly 20 years I have identified some common patterns between firms that I would like to share with you.

Here I have compiled a list of the top 10 mistakes I see firms make from an online marketing perspective

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Click here for downloadable version (PDF 107kb, Opens in New Window)

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The NO BS Digital Marketing Guide to
Attract New & Higher Value Clients to Your Firm

  • Lack Of Differentiation

    The #1 obstacle professional service firms face trying to market their firms.

  • Shake The Status Quo

    The enemy of all firms trying to extract new clients from an incumbent.

  • Attract & Convert The Unaware

    Win business from those who need you, don't know it and aren't even looking for you.

  • How To Build A Scalable Marketing Machine

    Dial up or down to regulate the inflow of new leads.
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