Insights and Resources

10 big mistakes professional service firms make with their online marketing

By Jim Thompson

Yes you’ve heard it all before but online marketing is a different kettle of fish and the rate of change while exciting can be daunting.

Before you worry about your new website or whether you should be on Twitter there are some fundamentals to get right.

After working with and in the professional services industry for nearly 20 years I have identified some common patterns between firms that I would like to share with you.

Here I have compiled a list of the top 10 mistakes I see firms make from an online marketing perspective.

Before you start

Before beginning any engagement and to create a more valuable initial conversation we ask you to download and read our guide.


Inside you will find out more about the One Rabbit philosophy, learn some uncomfortable truths and how to market your firm.

Why it’s so hard for consulting firms to market themselves.
Practical steps you can take to overcome the uncomfortable truth and leapfrog your competitors.
The most common mistakes that consulting firms make in marketing themselves.