Advanced digital marketing and new client
acquisition strategy for progressive professional service firms.

Digital marketing insights & tactics for professional services firms.

The 5 minute video guide to digital lead generation

Most people I come across view digital lead generation as being found on Google by someone searching for whatever they do and then being contacted either by phone or email via their website. Well basically that’s just electronic yellow pages advertising with a more sophisticated search function, but as in the old yellow pages days […]

11/03/2015 in Uncategorized

Attention all Engineering firms … only 1% of you have got your online sh#t together – a desktop review

Ugly but unfortunately true, only one percent of Australian engineering firms have a strong position and effective online presence. Here are my findings from a random desktop review of 100 Australian engineering companies’ websites. In my professional opinion I found that 44% of your corporate identities were creatively acceptable but only 16% of those were […]

Video. Is It Part Of Your Content Marketing Mix?

  Last week in a client meeting with one of our directors, a client declared “For six months I have been trying to work out exactly what One Rabbit actually does.  It took me two minutes of watching your video – and now I really get it.” What an eye-opener.  Video marketing strategies not only work, […]

05/03/2015 in Content Marketing, Video

Are you sitting on the same digital time-bomb the retail sector sat on?

We often hear from prospective clients that they know they need to get serious about digital marketing and lead generation but “the timing is not right” or words to that effect. The truth is however that the timing will never be right because finding the time is never a resourcing issue, it’s a priority issue. […]

24/02/2015 in Uncategorized

Digital marketing is your ultimate reality check – can you handle the truth?

Be prepared – the truth can hurt. One of the great things about digital marketing is that allows you to quite easily put your brand and offering right under the noses of the people you want as clients and the ability to measure their level of interest. When the initial level of interest is low […]

Why are you still running the rat race? We’re not.

I love our position in the marketplace. Nothing better than having less than a handful of serious competitors. I also love how the majority of creative firms position themselves. Or should I rather say, don’t position themselves. Below are a few random statements I picked up after googling for a few minutes. These are so […]

Ever thought you’re flushing marketing dollars down the toilet?

Rebrands, SEO, new websites, social media, magazine ads, billboards, brochures, golf days, entertainment, sponsorship’s etc etc etc………. How much have you spent on this stuff over the years? Did any of it work and if so can you prove it with real data? … or put another way which is just as worrying… Can anyone […]

I’m really sorry but 98% of you are talking the same old crap – a desktop review.

I’ve conducted another desktop review of 100 random professional service firm websites. Not so much from a creative perspective as I covered off that off in my previous review. This time I really wanted to find out what you are actually telling me about your firm. They say a prospect only needs 0.05 seconds on […]

Leveraging digital to increase your referral network

We all know that a lot of new business in the professional services sector comes by way of referral right? Right and for many firms and services that’s not going to change anytime soon, but what is and will continue to change is the way we attract and keep our referrers. It would be a […]

The best website is a non-branded website.

A great way to improve your website is to take all the branding off it. Take the logo off, take slogans off, take the photos off, take the colours off, in fact just leave the words on blank white pages. I know it’s a bit much to ask, however imagine if you actually did. What […]