Yes you’ve heard it all before but online marketing is a different kettle of fish and the rate of change while exciting can be daunting.

Before you worry about your new website or whether you should be on Twitter there are some fundamentals to get right.

After working with and in the professional services industry for nearly 20 years I have identified some common patterns between firms that I would like to share with you.

Here I have compiled a list of the top 10 mistakes I see firms make from an online marketing perspective.